She has 26 years of teaching experience. Besides participating in seminars, conferences, workshops and Faculty Development Programmes in reputed Institutions, She has been a resource person and rapporteur in various seminars, workshops and conferences. She has also organized various seminars, workshops and quiz programmes for the benefit of the students and faculty members. She is a member of Board of Studies and Academic Council in many reputed institutions and universities.
Her research area is Marketing and she has presented papers in National and International Conferences and also published 12 papers in National and International Journals. Having participated in the International Conference on Humanities, Technology and Science (ICHTS 2019) in Kuala Lumpur, Malaysia, her contribution was recognized with the Best Paper Award for her research paper.. She has also completed a UGC Minor Research Project by receiving funding assistance. She has been the research supervisor for 18 M.Phil. and 3 Ph.D. candidates.