Dr.I.Karthika obtained her doctoral degree with broad area of research in Marketing Management from Bharathiar University in the year 2020. She holds Masters in Business Administration specializing Human Resource Management and also specializes in Finance in her master of philosophy.
14 Years
Completed few courses approved by Swayam portal
She has more than 14 years of academic association with the institution. She has participated in many conferences and workshops in various themes. She has undergone Industry-Immersion to update the contemporary changes in industries. She has completed several certificate courses approved by Swayam portal and in various renowned platforms. She is fond of using technology for teaching and learning process. She updates herself in new pedagogical tools/methods for teaching.
She is actively involved in research publications in several reputed peer-reviewed international and national journals. Her research interest pertains to areas of online shopping , consumer behaviour, Digital marketing
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