An International Virtual Conference on the theme “The New Normal in Business & Management” was held online through Google meet platform on October 20, 2020. Chief Guest: Mrs. Sangeetha Srinivasan, Delivery Lead- Technology, Global Technology Operations Bank of America, USA, Mrs Subha Rajesh, Technology Program Manager, IT, Governance & Operations, Loan Depost, Dallas, Texas, USA & Mr.K.Annamalai, Managing Director, Annamalai Capital Services (P) Limited, Coimbatore. The conference was streamed live on YouTube.