Principal’s Profile

Dr.K.Chitra, has to her credit twenty eight years of rich and varied academic experience in teaching, research, consultancy and administration. Her doctoral thesis is in Marketing Management. She holds post graduate degree in Commerce and Management. Prior to her current assignment, she was the founder Director of Management Studies at Sri Ramakrishna Engineering College and has been associated with Management Studies for more than a decade.
Dr.Chitra has to her credit more than fifty research publications in referred Journals. She has received funding assistance to the tune of 50 lakhs from various bodies like Dept of Science and Technology, NST-MIS, AICTE and IMPRESS for the purpose of conducting research, FDP, Seminars etc.,
She has contributed as a member in the Board of studies of reputed institutions. She has authored books on “Research Methods in Business”, “Retail Management” and “Retail Shopper Behavior” She is presently guiding research scholars leading to Ph.D degree in Bharathiar University.

Dr.Chitra is a member in various professional bodies viz., CMA, CPC ,NIPM. and Executive Committee member in the Association of Principals of Colleges of Bharathiar University. She also holds office as the honorary Secretary of Coimbatore Productivity Council.