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Dr. K.Chitra


Academic & Research Profile

Dr.K.Chitra, has to her credit twenty eight years of rich and varied academic experience in teaching, research, consultancy and administration. Her doctoral thesis is in Marketing Management. She holds post graduate degree in Commerce and Management. Prior to her current assignment, she was the founder Director of Management Studies at Sri Ramakrishna Engineering College and has been associated with Management Studies for more than a decade.
Dr.Chitra has to her credit more than fifty research publications in referred Journals. She has received funding assistance to the tune of 50 lakhs from various bodies like Dept of Science and Technology, NST-MIS, AICTE and IMPRESS for the purpose of conducting research, FDP, Seminars etc.,
She has contributed as a member in the Board of studies of reputed institutions. She has authored books on “Research Methods in Business”, “Retail Management” and “Retail Shopper Behavior” She is presently guiding research scholars leading to Ph.D degree in Bharathiar University.

Dr.Chitra is a member in various professional bodies viz., CMA, CPC ,NIPM. and Executive Committee member in the Association of Principals of Colleges of Bharathiar University. She also holds office as the honorary Secretary of Coimbatore Productivity Council.

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Research Funding Assistance

Recognition & Awards

She is certified as the ‘Accredited Management Teacher’ by All India Management Association.  Dr. Chitra is recognized by Ulektz Hall of fame as one of ” Top 20 influential Women Educators in Tamilnadu” for the year 2019.  She is also the recipient of “Life Time Education Achievement Award” by NIC, New Delhi for Outstanding Achievements and Remarkable Role in the Field of Education during November 2017. She has visited countries like, Singapore, Malaysia and USA on academic assignments